THIRD BAY MARKETING Marketing for independent auto repair shops

When a customer asks ChatGPT for a mechanic, does it name you?

More drivers ask an AI assistant instead of typing a search. Every week your portal asks ChatGPT, Gemini, and Perplexity what your customers ask, like "who's the best Toyota mechanic near Folsom?", and shows whether they recommend you and who they name instead.

The search you can't see.

"My customers don't use AI."

Some already do, and the assistants are built into the phones and search results they use every day. You find out when the answer names the shop across town.

"I rank on Google. Isn't that the same thing?"

Not quite. An assistant can name the shop fourth on the map and skip the one in first. What it reads about you matters as much as where you rank.

"Nobody can tell me where I stand."

Most agencies don't check yet. You can't fix a gap nobody has measured.

Measured weekly, explained in your monthly briefing.

01

Questions your customers ask

Built from your makes, your services, and your towns. "Subaru head gasket shop near Roseville," not "auto repair."

02

Three assistants, every week

ChatGPT, Google Gemini, and Perplexity, asked the same questions on a schedule, so a change shows up as a trend and not a fluke.

03

Who they name instead

When you're not in the answer, you see which shops are. That list usually explains why.

04

Explained for an owner

What these assistants are, where their answers come from, and why you can show up in one and not another. No jargon.

05

Worked through what they read

Your Google profile, your reviews, and pages and posts about the makes you work on. The same sources these answers draw from.

A baseline in two weeks, then every week after.

Week 1

Write the questions

A question set built from your services, makes, and towns, checked with you before it runs.

Week 2

First read

Which assistants name you, for which questions, and who they name instead.

Weekly

Track and work it

Answers rechecked every week and summed up in your monthly briefing next to Maps and search.

What shop owners ask about this one.

Can you guarantee ChatGPT recommends my shop?

No, and nobody honestly can. The assistants decide. What we can do is measure where you stand every week and improve what they read about you.

Is this the same as SEO?

It overlaps. Reviews, your Google profile, and clear pages about your services help both. The difference is that an assistant gives one answer instead of ten links, so second place is worth a lot less.

Is it extra?

No. AI visibility tracking is part of the client portal on every plan.

Other ways to get found

In twenty minutes, you'll know where your car count is going.

Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.

or call (704) 727-8220
Call (704) 727-8220 Free audit