Which ad rang the phone? Right now you're guessing.
Dynamic tracking numbers swap the phone number on your site based on how the visitor arrived, so every call lands in your portal as a lead from Google Ads, the map pack, or a mailer. Already paying for tracking numbers somewhere else? Bring them. They work the same way.
What you're working from without it.
"How'd you hear about us works fine."
Half the answers are "the internet" and the other half are wrong. Customers don't remember, and they shouldn't have to.
"I already have numbers with another company."
Good. We use them. The swap puts your existing tracking numbers on the site, and nothing printed has to change.
"Won't that hurt my SEO?"
Not when it's done right. Your real number stays in the profile and the schema. Done wrong it can, which is why the setup matters.
A number for every source that can ring.
Numbers split by source
A number from your provider for Google Ads, one for the Business Profile, one for the website, one per landing page, one per mailer.
Dynamic insertion on the site
The number on the page swaps based on how the visitor arrived. Your real number stays in your citations, your schema, and your Google profile.
Your numbers, your provider
The numbers come from your tracking provider, like Oktorocket, and stay in your name. We install the swap and keep it working. Whatever is on your mailers, your invoices, and your truck keeps working.
Calls in your monthly briefing
Call counts by source from your provider, next to form fills, so you can see which source made the phone ring.
Tested from every source
A live call from each number before any spend rides on it, and again after any change to the site.
Two weeks, and every number tested by hand.
Week 1
Map the numbers
Which numbers you already own, where each one is printed, and which sources still need one.
Week 2
Install and verify
Dynamic insertion on the site, numbers on the ads and the profile, then a live test call from each source to confirm where it lands.
Ongoing
Check and report
The swap and the forwarding rechecked after every site update, and calls rolled into your monthly briefing.
What shop owners ask about this one.
Can I keep the tracking numbers I already have?
Yes. If your numbers are with Oktorocket or another provider, they plug into the dynamic swap on your site. You don't port anything, and nothing printed has to change.
Does a tracking number hurt local ranking?
Not when it's set up correctly. Your primary number stays on the Business Profile and in your site's schema, and the tracking number goes in the profile's secondary slot where Google expects it.
Will customers notice a different number?
No. It rings your line like any other number, and your counter answers the way it always does.
What does it cost?
Installing and maintaining the swap is part of our monthly work. Your tracking provider bills you for the numbers directly, the way it does now.
Other ways to prove it worked
- Conversion Tracking Calls and form fills tied to the source that produced them.
- Revenue Reporting What your leads were worth, and what you're still missing.
- Competitor Analysis What the dealer and the chains are bidding on in your ZIP.
- Marketing Audit Find out what's costing you car count right now.
- Consent Management CCPA-ready cookie consent, with every choice logged.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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