Local Services Ads, if your market is open.
The Google Guaranteed badge sits above every paid result and you pay per lead instead of per click. Automotive isn't open in most markets. Anyone who sells you a setup fee without checking yours first is selling you a setup fee.
Before anybody takes your money for this.
"Someone quoted me for LSA last month."
Ask them to show you a live listing running in your ZIP, in your category, before you pay anything.
"Pay per lead sounds better than pay per click."
It is, where it exists. A lead you can dispute beats a click you can't.
"What's the green checkmark?"
The Google Guaranteed badge. It takes a background check plus a license and insurance review, and it sits above the whole ad block.
What the work is, when it's available.
Eligibility checked first, at no charge
Your category and ZIP against what Google is serving. If it's closed in your market we tell you, and the money goes somewhere that works.
Google Guaranteed screening handled
Background check, license verification, and insurance documents submitted and chased to approval.
Profile, job types, and budget
Service area, hours, and weekly cap set so leads land when somebody is at the counter to take them.
Bad leads disputed every week
Wrong number, wrong service, spam. Disputed leads get credited, but only if somebody files them. That's part of the weekly work.
Reviews routed to the LSA profile
LSA ranking leans on review count and response time harder than the map pack does.
Ten minutes to find out, four weeks to screen.
Day 1
Check the market
Ten minutes to learn whether this is a real option for you. No charge, and if the answer is no, that's the end of it.
Weeks 1 to 4
Screening
Background and insurance checks run on Google's timeline. Four weeks is normal.
Ongoing
Manage the leads
Budget, job types, disputes, and response time. Reply speed affects placement here, so slow phone handling costs you ranking directly.
What shop owners ask about this one.
Is auto repair eligible?
In most of the country, not yet. Google has opened automotive categories in a limited set of markets and keeps changing the list. Checking yours takes ten minutes and costs nothing.
What does a lead cost?
It varies by market and job type, and Google sets the price. You set a weekly budget and a cap on top of it.
What if it's closed in my market?
Then the same money goes into the Business Profile and search ads, which is where it would have gone anyway. We'd rather say that than build you a campaign for a product you can't buy.
Other ways to get found
- Google Ads Management Diagnostic and repair searches, not $89 oil changes.
- Local SEO Rank in the towns your customers drive from.
- Google Business Profile Map-pack calls, photos, hours, and Q&A kept current.
- Facebook & Instagram Ads Reach the neighborhood before the belt snaps.
- AI Search Visibility Whether ChatGPT names your shop when someone asks.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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