The one channel your competitors quit.
Everybody moved online, which made the mailbox cheap and quiet. Two lists still work for a repair shop: people who just moved in and don't have a mechanic yet, and your own customers who stopped coming. Everything past those two is a coupon war.
Why the last mailer did nothing.
"I tried mailers. Nothing came of it."
Saturation mail to 10,000 houses is a lottery ticket. Two thousand of the right houses is a campaign.
"How would I even know if it worked?"
A dedicated number and a short URL on the piece. If it isn't tracked, don't mail it.
"It's expensive."
Per piece, yes. Per booked job it can beat search in a market where clicks run twelve dollars.
Two lists, both tracked.
New movers inside your radius
People who closed on a house in the last sixty days. They're picking a dentist, a barber, and a mechanic right now.
Your own lapsed customers
Eighteen months quiet, mailed a letter that names their vehicle instead of a postcard that names a discount.
Its own number and URL
A dedicated call tracking number and a short URL on every piece, so response is a figure and not a feeling.
Design that doesn't look like coupons
Mail that reads like it came from a person gets opened. Mail that reads like a coupon pack gets recycled at the counter.
Print and postage handled
List, design, print, and drop managed end to end. You approve the piece and see the total before anything mails.
Drops in about three weeks, reads in two.
Week 1
List and piece
Radius, list source, and the offer. Design and copy approved by you before anything prints.
Week 3
Drop
Mail lands across about a week. Calls start two or three days after the first deliveries.
Months 2 to 3
Read the return
Cost per booked job from the mailer, sitting next to your search numbers in the same portal.
What shop owners ask about this one.
What does a campaign cost?
Print and postage price per piece, so the budget is list size times the piece. A tight 2,000-piece new-mover drop is a normal place to start.
How long before I know?
Two weeks covers most of the response. New-mover mail keeps trickling for a month or two after that.
Is this worth it if search is already working?
It's worth it once search is maxed out. If you aren't spending your full search budget yet, spend that first.
Other ways to keep the customer
- Review Generation A steady drip of Google reviews, asked for automatically.
- Reputation Management Every review answered. The one-stars handled first.
- Service Reminders Email and text timed to each car's mileage and service interval.
- Declined-Work Follow-Up The estimate they walked on, brought back in 30 days.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
Got it.
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