Most of your calls come from a listing you have never opened.
For a repair shop the Google Business Profile out-earns the website. It's what shows in the map, it's what people tap to call, and it's the one place a photo of your bay changes the decision. Most shops filled it out once and never went back.
What's sitting in there right now.
"My hours are wrong and I can't find where."
Special hours, holiday hours, and a temporarily-closed flag somebody set during a shutdown. All three still live in there.
"A competitor edited my listing."
Anyone can suggest an edit. Categories, hours, even the map pin get changed and nobody tells you.
"Those photos are from the last owner."
Two dark shots of the lot and a logo. Listings with current bay photos get more taps and hold attention longer.
Everything in the profile, filled in and kept current.
Primary and secondary categories set correctly
Primary category is the strongest single lever in the profile. Auto Repair Shop against Transmission Shop against Auto Machine Shop decides which searches you're eligible for at all.
Services listed in the words customers use
Every repair you sell, written out. An empty services list leaves rankings sitting on the table for free.
Photos on a schedule
Bays, techs working, the counter, the sign, the parking. Added monthly, never stock. Shot on a phone in your shop, or properly on a shoot day with Third Bay Media.
Q&A seeded and watched
The questions customers ask, answered by you before somebody else answers them wrong.
Posts every week
Not because customers read them. Because Google reads them, and an active profile holds position better than a dormant one.
The shop photos on this site are real bays.
Every one was shot by Third Bay Media, our sister studio. One shoot day gives your profile months of photos to post: bays, techs at work, the counter, the sign, the lot.
Fixed in two weeks, then fed.
Week 1
Claim and clean
Ownership verified, duplicate listings merged or removed, hours and pin corrected, suspensions appealed if there are any.
Week 2
Fill it out
Categories, services, description, attributes, booking link, and the first batch of photos.
Ongoing
Feed it
Photos monthly, posts weekly, Q&A and reviews answered. We watch for unauthorized edits and roll them back.
What shop owners ask about this one.
My listing got suspended. Can you fix it?
Usually. Suspensions almost always trace back to an address, a category, or a name change that tripped a filter. Reinstatement runs from a few days to a few weeks depending on how Google is feeling.
Should I set a service area?
Not for a shop with bays. Hiding your address to show a service area works against you. Customers drive to you, so the address is the asset.
How much of my ranking is the profile?
For map-pack results, most of it. Proximity, categories, reviews, and how complete the profile is carry more weight than anything on your website.
Other ways to get found
- Google Ads Management Diagnostic and repair searches, not $89 oil changes.
- Local SEO Rank in the towns your customers drive from.
- Local Services Ads Google-screened placement above the paid results.
- Facebook & Instagram Ads Reach the neighborhood before the belt snaps.
- AI Search Visibility Whether ChatGPT names your shop when someone asks.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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