Every gap, with a dollar figure on it.
Leads are where the report starts. Each month your portal shows what the leads were worth at your average repair order and close rate, and a ranked list of what is still left to win, each with an estimated monthly value. "Worth about $1,200 a month," not "we'll work on SEO."
What the last agency reported instead.
"Fourteen pages of charts."
None of which said what the money did.
"Cost per lead looked great. The month was flat."
Cheap leads for work you don't want is a worse outcome than expensive leads for diagnostics.
"Nobody tells me what to do next."
A report with no next step is a scoreboard. Every line here ends in an action and what it is worth.
What the money did, and where the rest is.
What each lead was worth
Calls and forms from the ads, worked out at your average repair order and close rate. You see what the month was worth in dollars.
Opportunities ranked by dollars
A keyword you sit sixth for. A search a competitor wins and you don't. A weak corner of the map. Each one priced by monthly value and ranked.
Built on demand in your own city
Search volume for your own town, with dealer names, other shops, and parts stores stripped out. If you can't win it, it isn't counted.
A written briefing every month
What happened, what's working, what needs attention, and what we're doing next. Reviewed before it's published, and past months stay on file.
Honest when it slips
If something went backward, the briefing says so first. A report that only shares good news isn't a report.
Two inputs from you, then read it monthly.
Month 1
Set the inputs
Your average repair order and close rate, checked against your own numbers. Every estimate downstream depends on these two.
Month 2
Baseline
One clean month of lead value and priced opportunities. Every later month reads against it.
Monthly
Read it
Twenty minutes on the phone. What returned, what didn't, and what changes because of it.
What shop owners ask about this one.
How accurate is an estimated value?
As accurate as your average repair order and close rate. Both come from you, and they get updated when your numbers move. It's an estimate, and the report labels it as one.
Where do the opportunity figures come from?
Local search volume for each term, the share of clicks a better position would earn, then your average repair order and close rate. Terms you could never win are stripped out first.
Is my customer data safe?
The report runs on search data, your own ad and analytics accounts, and two numbers from you. No customer names, no VINs, no card data.
Other ways to prove it worked
- Dynamic Call Tracking Your tracking numbers, swapped in by source on your site.
- Conversion Tracking Calls and form fills tied to the source that produced them.
- Competitor Analysis What the dealer and the chains are bidding on in your ZIP.
- Marketing Audit Find out what's costing you car count right now.
- Consent Management CCPA-ready cookie consent, with every choice logged.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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