Pay for the searches that end in a repair order.
Most shop accounts were built by someone who has never written an estimate. Broad match, no negatives, and the budget landing on "cheap oil change near me." We build the account around the work your bays are set up for and cut the rest.
Where the money goes when nobody is watching it.
"$14 a click for a $39 oil change."
Broad match sends you every search with the word "car" in it. You pay for all of them.
"The dealer outbids me by nine in the morning."
Their budget resets daily and yours ran out Tuesday. Bid caps and dayparting decide who is still up at 4 PM.
"I shut it off and the phone kept ringing."
With no tracking there was no way to tell which half was working. So you killed all of it.
What the account looks like when we're done.
A keyword list built from your repair orders
We pull what you sell, then bid on the searches that lead to it. Head gaskets, check engine lights, timing jobs, pre-purchase inspections.
Negative keywords, added every week
Free, cheap, DIY, salvage, junkyard, the dealership name, the makes you don't touch. The list grows from your own search terms report.
Ad copy that turns people away
The ad states the diagnostic fee and what you don't work on. Price shoppers read it and keep scrolling, which is what you want.
Geography drawn to your drive time
Targeting by ZIP and drive time, not a 25-mile circle that includes three towns nobody tows from.
Budget aimed at your open bays
Spend weighted to the days you have lift time. If Tuesday is soft, Tuesday gets the money.
Live in about two weeks.
Week 1
Tracking first
Call tracking numbers, conversion actions, and the GA4 link go in before a single ad runs. Turning ads on without them buys you nothing you can read later.
Week 2
Build and launch
Campaigns, ad groups split by repair type, the negative list, and the pages the ads point at. Most accounts are live inside 14 days.
Ongoing
Checked every week
Search terms read, negatives added, bids moved, losing ads cut. Calls show up in your portal the day they come in.
What shop owners ask about this one.
How much should I spend?
We set a starting budget with you on the audit call, paid to Google directly. Under about $1,000 a month there isn't enough data to steer on and you spend three months guessing.
Do you use my existing account?
Yes, if it's yours. Rebuilding inside your account keeps the spend history, which is worth something. If your last agency owns it, we start clean and it goes in your name this time.
How fast do calls come in?
First week. Ads don't have to earn trust the way rankings do. Whether those are the right calls takes about 30 days of negatives to sort out.
What if my market is small?
Then search volume is your ceiling and we'll say so on the audit call instead of taking the money. In thin markets the budget usually belongs in the Google Business Profile first.
Other ways to get found
- Local SEO Rank in the towns your customers drive from.
- Google Business Profile Map-pack calls, photos, hours, and Q&A kept current.
- Local Services Ads Google-screened placement above the paid results.
- Facebook & Instagram Ads Reach the neighborhood before the belt snaps.
- AI Search Visibility Whether ChatGPT names your shop when someone asks.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
Got it.
Your request came through, but part of our system didn't confirm it. If you haven't heard from us by the end of the next business day, call us at (704) 727-8220.
That didn't go through.
Something on our end failed and your request wasn't saved. Call us at (704) 727-8220.
Check the highlighted fields and try again.
That's a lot of requests from one place. Give it a few minutes, or call us at (704) 727-8220.
We couldn't confirm this came from a person. Try again, or call us at (704) 727-8220.