Find out what the dealer is bidding on in your ZIP.
The three shops above you in the map pack and the dealer service department buying your shop name are all making decisions you can read. What they bid on, what they rank for, how many reviews they add a month, and where they're thin.
What you're guessing at now.
"The dealer outbids me on my own name."
They can, it's legal, and it's cheap for them. There are two or three ways to make it expensive.
"I don't know why they rank above me."
It's usually reviews, categories, or proximity. Two of those three you can change.
"Everyone claims to be the best shop in town."
That's why best shop in town isn't a strategy. The opening is in what they don't offer.
One page, not a forty-slide deck.
Who is bidding, and on what
Auction insights and live ad copy for the shops and dealers competing inside your radius.
The map-pack gap, itemized
Review count, review velocity, categories, and profile completeness against the three above you. Usually one of the four is the entire gap.
Keyword coverage
What they rank for that you don't, filtered down to the repairs you want to sell.
Their weak spot, named
The Euro shop with no diesel capability. The dealer with a three-week wait. That becomes the message in your ads.
A ranked list of what to change
What they're doing, where the opening is, and what we'd fix first if it were our shop.
Two weeks for the first read, then quarterly.
Week 1
Pull
Auction data, a ranking grid across your service area, review history, and ad copy for the top competitors near you.
Week 2
The read
Thirty minutes on the phone walking through what it says, with the changes ordered by what moves first.
Quarterly
Re-run it
Positions move. Checking a few times a year catches a new shop opening or a chain moving into the market.
What shop owners ask about this one.
Can you tell me exactly what they spend?
No, and neither can anyone else. Auction insights show impression share and overlap, which is enough to know whether you're being outspent or just out-structured.
Should I bid on their name?
It's allowed and it can work. It also invites them to do the same to you, and they usually have the bigger budget. We'd rather make your name expensive for them to take.
Is this a one-time thing?
The first read is the valuable one. After that it's a quarterly check, and it's part of management rather than a separate bill.
Other ways to prove it worked
- Dynamic Call Tracking Your tracking numbers, swapped in by source on your site.
- Conversion Tracking Calls and form fills tied to the source that produced them.
- Revenue Reporting What your leads were worth, and what you're still missing.
- Marketing Audit Find out what's costing you car count right now.
- Consent Management CCPA-ready cookie consent, with every choice logged.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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