Nobody on Facebook is looking for a mechanic.
That's why it's cheap. Search catches people whose car is already broken. Social catches the ones whose car is about to break, and puts your name in front of them for a fraction of a click. It runs alongside search.
Why the last attempt did nothing.
"I boosted a post once. Nothing."
Boosting optimizes for engagement. Likes from three counties over aren't customers.
"My competitor runs brake specials constantly."
Discount offers on social bring in discount customers. There are better angles and they cost less.
"Isn't Facebook for older customers?"
For a repair shop that's the customer. The average vehicle on the road is past twelve years old, and so is the person paying to keep it running.
A small budget, pointed at your radius.
Targeting drawn around the shop
Five to fifteen miles depending on your market, plus a lookalike audience built off your own customer list.
Your customer list, uploaded
The export from your shop management system becomes both an audience to reach again and the seed for finding people like them.
Creative shot in your bays
Twenty seconds of a tech on a scan tool beats a stock photo and a coupon. We send you a shot list for your phone, or Third Bay Media films it for you.
Retargeting the people who already visited
Somebody read your brake page and didn't call. Pennies to remind them you exist, against dollars to buy that click again.
Lead forms that land on a phone
Instant-form leads pushed straight to text so your advisor replies while the person is still holding the phone.
Want the footage shot properly?
Third Bay Media, our sister studio, shoots bay footage, tech portraits, and short clips for shops. Same family as us, so the shot list and the campaign get planned together.
Two weeks to launch, then rotate.
Week 1
Pixel and audiences
Pixel installed and verified, customer list uploaded, audiences built. Without the pixel this is guesswork with a budget attached.
Week 2
Creative and launch
Two or three angles tested against each other at a small daily spend. Whatever wins gets the money.
Ongoing
Rotate before it burns out
Social creative goes stale in about six weeks. Fresh clips monthly keep the cost from climbing.
What shop owners ask about this one.
How much does this cost to run?
Small, and on top of search. We set it with you on the audit call.
Will it ring the phone this week?
Probably not. Social builds the name recognition that makes your search ads cheaper to convert later. If you need calls this week, that's search.
Do I have to be on camera?
No, though shops where the owner shows up on camera do better. A tech's hands and a scan tool work fine.
Other ways to get found
- Google Ads Management Diagnostic and repair searches, not $89 oil changes.
- Local SEO Rank in the towns your customers drive from.
- Google Business Profile Map-pack calls, photos, hours, and Q&A kept current.
- Local Services Ads Google-screened placement above the paid results.
- AI Search Visibility Whether ChatGPT names your shop when someone asks.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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