Send the brake ad to a brake page.
Most shops point every ad at the homepage. Somebody searched for a transmission and landed on your address, your hours, and a photo of a wrench. They went back. You paid for that click either way.
The leak is between the click and the call.
"Click-through is fine. Nobody calls."
Then the page is losing them. Fix the page and the calls follow the clicks.
"One page can't cover everything."
Correct. That's why we build more pages instead of one longer one.
"The agency said the homepage converts fine."
Fine against what? Nobody built the comparison.
One page per campaign, matched word for word.
Message match, first line
If the ad says check engine light diagnostic and a price, the page says the same thing before anything scrolls. Match is most of the lift.
Call button above the fold
Number, hours, and how far away you are. Three facts, then the offer.
The objection answered on the page
What the diagnostic costs, whether it comes off the repair, and how long they'll be without the car.
A form that asks four questions
Year, make, model, symptom. Every field past that costs you a percentage of the people who started.
Its own tracking number
Each page gets a separate number, so you can see which repair type books jobs and which one only gets clicks.
Three pages, then test one thing at a time.
Week 1
Pick the money repairs
Usually three or four: diagnostics, brakes, one specialty, and whatever your repair orders say you close best.
Week 2
Build and wire
Pages built, numbers assigned, conversions confirmed with a live test call before any spend points at them.
Ongoing
Change one thing
Headline, offer, or form length. One at a time, and long enough for the result to mean something.
What shop owners ask about this one.
Will these hurt my SEO?
No, when they're real pages on your own domain with real content. Thin doorway pages would. These aren't that.
How many do I need?
Start with three. A page with no traffic is one more thing to maintain.
Can they live on my current site?
Yes. If we built your site, they go right on it, on your own domain. If someone else built it, we'll look at it on the audit call and tell you whether new pages can go on it cleanly or whether the site needs work first.
Other ways to turn calls into jobs
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
Got it.
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