THIRD BAY MARKETING Marketing for independent auto repair shops

Every closed repair order asks for a review.

The shop above you in the map pack doesn't have better techs. It has 340 reviews and you have 61. Count and recency are both ranking inputs, and both come from asking every customer, every time, without your advisor having to remember.

Why the asking never sticks.

"We ask. They say yes. Nothing shows up."

A verbal yes at the counter converts terribly. A text with a link while they're still in the parking lot converts.

"I don't want to bug people."

One text, one link, and one reminder if nothing happens.

"My last agency wrote reviews for us."

That's a Google policy violation and an FTC problem, and it's why that listing is filtered now.

Asked automatically, never gated.

01

Triggered when the ticket closes

Sent when the RO closes, from your shop management system or a partner tool, depending on what you run. Nobody has to remember to export a list on Friday.

02

Text first, email as backup

Text gets read. Email catches the customers who don't text.

03

One reminder, then it stops

A single follow-up forty-eight hours later and that customer is done. Nobody gets nagged.

04

One tap into the review box

Straight to your Google profile. Every extra step between the link and the box costs you reviews.

05

No filter screen

No "how would you rate us" gate that routes unhappy customers somewhere private. It breaks Google's terms and it's how listings get flagged.

A few every week beats forty in a month.

Week 1

Connect and write

Set up in your shop management system or a partner tool, message written in your voice, tested against a real closed ticket.

Weeks 2 to 4

Watch the rate

How many were asked against how many left one. If the rate is low, we change the message before we send more.

Ongoing

Keep the drip steady

Steady weekly arrivals look like a working shop. Forty in one month looks bought, and Google treats it that way.

What shop owners ask about this one.

How many reviews do I need?

More than the shops ranking above you, and more recent. Open your map pack, look at the top three, and you have your number.

What about a customer who is angry?

They're going to review you either way. Better that it happens after your advisor has already called them, which is what the workflow triggers.

Can I offer a discount for a review?

No. Incentivized reviews break Google policy and FTC rules, and the downside isn't worth the handful you'd gain.

Other ways to keep the customer

In twenty minutes, you'll know where your car count is going.

Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.

or call (704) 727-8220
Call (704) 727-8220 Free audit