Tracking that holds up when privacy law catches up.
Every tag on your site collects data a privacy law has an opinion about. California's CCPA already does, and more states pass their own every year. We set up the consent banner, wire your tags to respect the answer, and keep a log of every visitor's choice.
Why this lands on a repair shop.
"Privacy law is for big companies."
Some of it is, for now. The states keep adding laws, and a banner bolted on in a hurry usually breaks the tracking it was meant to protect.
"My web guy put a cookie banner up."
A banner that pops up and changes nothing is decoration. The tags behind it have to wait for the answer.
"I don't even know what my site tracks."
Most shops don't. Analytics, ad pixels, chat widgets, and booking tools each add their own. The first step is a list.
A banner that controls something.
A tag inventory
Every script and pixel on your site listed, with what it collects and where it sends it.
A consent banner that fits the site
Plain-language choices, styled to match your site, and readable on a phone in a parking lot.
Tags wired to the answer
Analytics and ad tags wait for consent where the law requires it, set up through Google Tag Manager and Consent Mode.
Every choice logged
Each visitor's decision is recorded with a timestamp, so there's a record if anyone ever asks.
Rechecked after site changes
New plugins and widgets add tags quietly. Consent gets checked on the same schedule as the tracking.
Two weeks, tested both ways.
Week 1
Inventory
Scan the site, list every tag, and note which ones need consent before they fire.
Week 2
Install and test
Banner live and tags wired to it, then tested with consent given and refused to prove both paths work.
Ongoing
Keep it current
Rechecked after site updates, with the consent log kept alongside your portal.
What shop owners ask about this one.
Is this legal advice?
No. We set up and maintain the technical side. If your situation needs a lawyer we'll say so, and the setup gives them a clean record to work from.
Will consent cut into my tracking?
Some visitors will decline, and their visits are counted less precisely. Google's Consent Mode models part of that gap. Losing a little data beats collecting data you weren't allowed to.
Do I need this if I'm not in California?
More states pass privacy laws every year, and your customers' browsers don't stop at the state line. It's cheaper to set up once than to retrofit every time a law changes.
Other ways to prove it worked
- Dynamic Call Tracking Your tracking numbers, swapped in by source on your site.
- Conversion Tracking Calls and form fills tied to the source that produced them.
- Revenue Reporting What your leads were worth, and what you're still missing.
- Competitor Analysis What the dealer and the chains are bidding on in your ZIP.
- Marketing Audit Find out what's costing you car count right now.
- All services The full menu, grouped by what it does for car count.
In twenty minutes, you'll know where your car count is going.
Bring your last month of ad spend and your car count. We'll tell you what we'd change first, whether you hire us or not.
Got it. We'll call you.
Expect a call from us within one business day, at the time you picked. Have last month’s ad spend and car count handy.
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